Ready to enjoy – bar quality – cocktails for consumers
Say goodbye to boring, tasteless & unimaginative ready-to-drink cocktails. Say hello to a new bar quality cocktail brand that is aimed at women between 21-45 to enjoy cocktails at-home. The range consist of 5 of the most popular flavours in cans of 150ml.
- Passion Fruit Martini (Vodka)
- Espresso Martini (Vodka)
- Pina Colada (Rum)
- Strawberry Daiquiri (Rum)
- Pink Margarita (Tequila)
The key sales channel is retail and convenience stores with a focus on the Netherlands & Belgium and a European ambition. Cocktails are here to stay with a staggering 24% CAGR in 2023 of the ready-to-drink category (Source: JPMorgan). With a market size of Euro 3,5B in cans this is still a small part of the total Spirits market (Euro 103Bn) with lots of growth opportunities. The consumers drinking culture is changing towards more convenience and canned drinks. They want to enjoy a cocktail anytime, anywhere and be able to express themselves.
The brand takes the out-of-home experience of drinking a cocktail in a bar or restaurant towards to the home, BBQ or party of the consumer. It takes away the barriers of cocktail preparation as it is ready to enjoy! Consumers don’t need fancy shaking skills or to purchase lots of different ingredients.
The brand is looking for mainly working capital in return for equity. R&D and production is outsourced at professional and established partners which makes the brand easy to scale. The recipes and the brand assets are IP of the company. Working capital is needed to support larger production runs. Next to that investments are allocated to marketing and the expansion of the sales team.
The brand will be available for consumers via retail locations such as supermarkets, convenience stores, quick commerce and at major traffic locations such as airports and airlines.
The focus for 2024 is realising distribution at 1.500+ stores. For international growth the business model is based on a distributor model. Belgium, Germany, France and the UK will be managed by exclusive distributors. The brand will support them with a solid margin including A&P for marketing activities.
In a fast growing ready-to-drink category the brand takes away all barriers for consumers to enjoy a qualitative cocktail at home. Beside that it offers premiumization in the shelves of the retailers.
A summary of USP’s:
- premium bar quality cocktail
- nitrogen infused for a fun shake experience and perfect serve
- sustainable aluminium can
- no waist of ingredients
- no ice required
Bootstrapped so far: recipe development, brand development, all IP, Trial runs, market research, & first year of management costs (2FTE). Total investment of 258K.
- Working capital for production (retail launch): 510K
- A&P for retail promo contribution and social marketing: 250K
- Sales and operations team: 230K
The founders will invest another 100K, so 890K is still required.
The brand has been developed by the entity which is led by seasoned beverage and go-to-market experts.
The team has a total of 40+ years of experience in working at and with leading brands such as Tails Cocktails, Bacardi, Heineken, Red Bull and Coca-Cola. They understand the spirits and cocktail business and have proven that they can successfully scale startups, build brands, create high performing sales teams, grow a business and successfully exit.
Other relevant information:
Complete financial model available:
- P&L for coming 5 years
- Cash flow forecast
- Production planning
- Made by Accountant with experience in the beverage industry
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Number of current employees:
Number of founders:
Desired type of investor(s):
Turnover (forecast) next 12 months:
Turnover (forecast) months 13 – 24:
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