Smart curtains – the missing puzzle piece in smart home

29 september 2021

Beschrijving onderneming:

The smart home market is booming, but less than 1% of all curtain systems sold are smart *. Smart curtains remain a niche because the products on the market are lacking. Traditional motorized curtains require a special built-to-order track and are costly, complex, and confusing. Other retrofit solutions are easier, but lack in strength and quality. As a result, a large mid-market segment remains unserved.

This startup developed a universal, one-size-fits-all solution to make existing curtains smart. It brings the reliability of traditional motorized curtains to your existing tracks. Anyone can buy this product off-the-shelf and install it in under 30 minutes, without tools, and enjoy this ultimate hotel luxury right at home. It’s the Philips Hue for your curtains.

* <1% of Dutch households have smart/electric curtains, compared to 27% having smart lights, 19% smart thermostats, 23% a smart speaker

Business Model:

(B2)B2C business model: the product is sold directly to consumers and through a range of complementary retail channels with a healthy margin on each sale. In the upcoming B2B play, the startup will expand on that with a recurring revenue subscription/service fee.

 

Type klant:

B2B2C

Gewenst type investeerder:

Angel investor; Venture Capitalist

Wat onderscheidt jouw onderneming van anderen in jouw sector (USP’s)?:

  • Universal, one-size-fits-all solution;
  • Reliable, retrofit and robust;
  • Easy to install.

 

Benodigd Kapitaal:

€700.000,- (up to €1.000.000,-)
 

Investeringsbehoefte:

30% EU expansion, 20% Team building (mainly marketing), 30% manufacturing (liquidity), 20% operations
 

Sector:

Consumentengoederen

 

Bedrijfsfase:

Early Growth

 

Aantal founders:

2

 

Aantal huidige werknemers:

1-5

 

Ervaring:

Co-founder 1: product geek and entrepreneur. Started first business in high school.

Seasoned inventor with a background in entrepreneurship. A creator at heart, specialized in 3D modelling and mechanical engineering. In charge of everything about the product.

Co-founder 2: Background in strategy consultancy and business development. Profound interest in the intersection of technology and consumer trends. Responsible for business development, operations and finances.

 

Maandelijkse omzet (huidig):

€40.000,-
 

Omzet (Prognose) komende 12 maanden:

€1.600.000,-
 

Omzet (Prognose) maand 13 – 24:

€12.000.000,-

 

Huidige maandelijkse kosten:

€17.000,-

 

Reeds toegezegde financiering in deze ronde:

Lopende gesprekken
 

Overige relevante informatie:

Other relevant information:
– 6000 products shipped, with great reviews
– 30% compound revenue growth (Q1 2020 – Q2 2021)
– €900K Total seed funding raised from angel investors
– Patented mechanism (EU), Pending in Japan and US
– Omnichannel availability: CE (Coolblue, Bol.com, Mediamarkt ea.), Interior (72 interior shops), Installer network, Healthcare (30 Vegro stores + online)

Other relevant info for answers above:
– Monthly revenue fluctuates because the startup supplies their partners.
– Current monthly costs are without marketing costs, production costs and depreciation (partly because of the above).

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