Smart curtains – the missing puzzle piece in smart home

29 september 2021

Beschrijving onderneming:

The smart home market is booming, but less than 1% of all curtain systems sold are smart *. Smart curtains remain a niche because the products on the market are lacking. Traditional motorized curtains require a special built-to-order track and are costly, complex, and confusing. Other retrofit solutions are easier, but lack in strength and quality. As a result, a large mid-market segment remains unserved.

This startup developed a universal, one-size-fits-all solution to make existing curtains smart. It brings the reliability of traditional motorized curtains to your existing tracks. Anyone can buy this product off-the-shelf and install it in under 30 minutes, without tools, and enjoy this ultimate hotel luxury right at home. It’s the Philips Hue for your curtains.

* <1% of Dutch households have smart/electric curtains, compared to 27% having smart lights, 19% smart thermostats, 23% a smart speaker

Business Model:

(B2)B2C business model: the product is sold directly to consumers and through a range of complementary retail channels with a healthy margin on each sale. In the upcoming B2B play, the startup will expand on that with a recurring revenue subscription/service fee.


Type klant:


Gewenst type investeerder:

Angel investor; Venture Capitalist

Wat onderscheidt jouw onderneming van anderen in jouw sector (USP’s)?:

  • Universal, one-size-fits-all solution;
  • Reliable, retrofit and robust;
  • Easy to install.


Benodigd Kapitaal:

€700.000,- (up to €1.000.000,-)


30% EU expansion, 20% Team building (mainly marketing), 30% manufacturing (liquidity), 20% operations





Early Growth


Aantal founders:



Aantal huidige werknemers:




Co-founder 1: product geek and entrepreneur. Started first business in high school.

Seasoned inventor with a background in entrepreneurship. A creator at heart, specialized in 3D modelling and mechanical engineering. In charge of everything about the product.

Co-founder 2: Background in strategy consultancy and business development. Profound interest in the intersection of technology and consumer trends. Responsible for business development, operations and finances.


Maandelijkse omzet (huidig):


Omzet (Prognose) komende 12 maanden:


Omzet (Prognose) maand 13 – 24:



Huidige maandelijkse kosten:



Reeds toegezegde financiering in deze ronde:

Lopende gesprekken

Overige relevante informatie:

Other relevant information:
– 6000 products shipped, with great reviews
– 30% compound revenue growth (Q1 2020 – Q2 2021)
– €900K Total seed funding raised from angel investors
– Patented mechanism (EU), Pending in Japan and US
– Omnichannel availability: CE (Coolblue,, Mediamarkt ea.), Interior (72 interior shops), Installer network, Healthcare (30 Vegro stores + online)

Other relevant info for answers above:
– Monthly revenue fluctuates because the startup supplies their partners.
– Current monthly costs are without marketing costs, production costs and depreciation (partly because of the above).

Interesse? Wij verbinden je graag

Volg ons

Recente plaatsingen

Andere interessante plaatsingen

Over Venture Capital

Venture Capital verbind investeerders met organisaties die op zoek zijn naar kapitaal. Hierdoor onderstaan kansen tot groei en nieuwe innovaties.


Tel: 030-300.32.27



Vredehofstraat 1, 3761 HA Soest