100% eco-friendly and organic (food & non-food) products

12 mei 2021

Company description:

This startup has 100% eco-friendly and organic (food & non-food) products.

The company’s ambition is to disrupt the consumer goods / FMCG landscape in the following 2 ways:

  • By making 100% eco-friendly, organic & sustainable products the GOLD STANDARD of this industry;
  • Making sustainable products PREMIUM, COOL, TRENDY & ASPIRATIONAL.

Earthastic food wraps are already the #2 BEST-SELLING PRODUCT IN THE CATEGORY ON BOL.COM within just 6 months of launch! The consumer feedback has simply been tremendous and the products seem to be loved by the market!

Furthermore, MAJOR SUPERMARKET RETAILERS in the Netherlands are already interested in stocking these products!

 

 

Business Model:

  • Direct sales of products to customers through own e-commerce store and platforms such as Bol.com
  • Supermarket and retail store listings 

 

Customer type / profile:

B2C

 

Preferable investor type:

Angel investor; Incubator/accelerator

USP’s:

1. 100% eco-friendly & organic brand, hence out of the (direct) competitive landscape of most FMCG brands;
2. NOT a drop shipping brand, unlike most eco-friendly retail companies;

3. All products are sold as GIFT PACKS, perfect for the gifting occasion

4. Aspirational brand with high consumer engagement.

 

Capital amount needed:

€300.000,-

 

Investment need:

Marketing – €50.000, Inventory replenishment – €100.000, Building a logistics stream – €50.000, New products – €100.000

 

Sector:

Food; Consumer goods; Impact

Phase:

Early Growth

Number of founders:

1

Current number of employees:

1-5

Monthly turnover (current):

€2.000.-

 

Turnover (forecast) next 12 months:

€50.000 – €100.000

 

Turnover (forecast) months 13 – 24:

€300.000,-

Current monthly expenses:

€1.000,-

 

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