This startup focuses on the manufacture, sales, distribution and promotion of home air quality measuring devices.
Commencing October 2021, Production initiation February 2022, evaluation and ‘stop-go’ decision March/April 2022.
The Home Air Quality measuring device enables people to understand and be knowledgeable of the immediate surrounding air quality in a visual and pleasant format.
‘Forewarned is forearmed’ allowing people to address their health environment.
Besides addressing physical health, the HAQ unit also assists in mental health; prominent visual display and health subject stimulating discussion and human interaction
|Revenue and profit to be generated through manufacture and sales – both to distributors and direct.|
Customer type / profile:
|Main consumer households (200 M+ TAM Europe) through B-B (Retail, Brick & Mortar), B-C (web, e-commerce platforms), B-C (own web sales)|
Preferable investor type:
Angel investor; Venture Capitalist
|Unique Product: “Geek to Chique” – makes what is invisible in the air, visible through the display of coloured light-each distinct for CO2, Humidity, TVOC gasses, PM Particulate Matter, with red intensity signifying degree of polution. Health and air quality are today principal topics – logical extension is to the home/enclosed environment, where we on average spend over 90% of our time|
Capital amount needed:
Hardware, engineering, assembly 46%, Packaging, fulfillment, distribution 7%, Salaries 33%, Business expenses 14%
Health; Consumer goods; Electronics
Number of founders:
Current number of employees:
Monthly turnover (current):
Turnover (forecast) next 12 months:
Turnover (forecast) months 13 – 24:
Current monthly expenses:
The founders invested to date:
– 2 Founders 10 months (38 hour work week) work & effort at €85,- hr. total €258.400,-
– CTO work & effort €10.000,-
– Travel & entertainment €4.500,-
– Raw material, assembly prototypes €6.400,-