Home Air Quality Measuring Device

23 september 2021

Company description:

This startup focuses on the manufacture, sales, distribution and promotion of home air quality measuring devices.

Commencing October 2021, Production initiation February 2022, evaluation and ‘stop-go’ decision March/April 2022.

Company Purpose: 

  • Promotion and focus on enclosed space air quality, as separate from the outside environment;
  • To measure and present this as a robust, ascetically pleasing, exciting, visually attractive, safe, user friendly and understandable display; “geek to chique”;
  • Become the premier supplier by size and revenue into targeted home air measuring markets.

The Home Air Quality measuring device enables people to understand and be knowledgeable of the immediate surrounding air quality in a visual and pleasant format.

‘Forewarned is forearmed’ allowing people to address their health environment.

Besides addressing physical health, the HAQ unit also assists in mental health; prominent visual display and health subject stimulating discussion and human interaction.


Business Model:

Revenue and profit to be generated through manufacture and sales – both to distributors and direct.


Customer type / profile:

Main consumer households (200 M+ TAM Europe) through B-B (Retail, Brick & Mortar), B-C (web, e-commerce platforms), B-C (own web sales).


Preferable investor type:

Angel investor; Venture Capitalist


Unique Product: “Geek to Chique” – makes what is invisible in the air, visible through the display of coloured light-each distinct for CO2, Humidity, TVOC gasses, PM Particulate Matter, with red intensity signifying degree of polution. Health and air quality are today principal topics – logical extension is to the home/enclosed environment, where we on average spend over 90% of our time.


Capital amount needed:

Approx. €600.000,-


Investment need:

– Hardware, engineering, assembly 46%

– Packaging, fulfillment, distribution 7%

– Salaries 33%

– Business expenses 14%



Health; Consumer goods; Electronics



Number of founders:


Current number of employees:


Monthly turnover (current):



Turnover (forecast) next 12 months:



Turnover (forecast) months 13 – 24:


Current monthly expenses:


Committed funding:

The founders invested to date:

– 2 Founders 10 months (38 hour work week) work & effort at €85,- hr. total €258.400,-

– CTO work & effort €10.000,-

– Travel & entertainment €4.500,-

– Raw material, assembly prototypes €6.400,-


Additional information:

8 months for “proof of demand” clarification, then “Stop – Go”decision.
Business Plan with detailed financials are available for seriously interested against NDA.

"*" geeft vereiste velden aan

Interesse? Wij verbinden je graag!


Volg ons

Recente plaatsingen

Online verkoop en marketing voor CDB-producten

Online verkoop en marketing voor CDB-producten

Deze partij faciliteert een full-service in de online verkoop en marketing van CBD-producten aan eindgebruikers. Hun partner is een erkend laboratorium met meer dan tien jaar expertise, opgedaan in Noord-Amerika en wereldwijd. Dit bedrijf kan de verkoop verhogen,...

Lees meer

Meld je hier aan voor onze nieuwsbrief om periodiek op de hoogte te blijven van het aanbod op ons platform.

Andere interessante plaatsingen

De eerst echte duurzame bank

De eerst echte duurzame bank

Dit is een nieuw soort online bank. Dit bedrijf gelooft erin dat bankieren niet draait om geld verdienen, maar om te...

Over Venture Capital

Venture Capital verbindt investeerders met organisaties die op zoek zijn naar kapitaal. Hierdoor onderstaan kansen tot groei en nieuwe innovaties.


Tel: 030-300.32.27




Vredehofstraat 1, 3761 HA Soest

Design by SDG Works

Scan de code