Leveraging influencers and travel content

10 september 2021

Company description:

This startup leverages influencers and content for travel booking to make vacations bookable via social media. This startup is a Travel/Tech/Media company. 

They identified three big problems;

1. Influencers and content creators are not leveraging their impact and significance for bookings, and most importantly not giving users an opportunity to have the experiences and destinations presented to them.

2. Travelers spending 7.5 hours on average researching, on multiple websites, to planning their vacations with no one to help them.

3. Travelers are having to scramble to figure out what traveling post-Covid looks like and have no one to turn to for the right information. 


Their solution to these problems comes in four pieces:

1. A “one Click Away” solution allows bookings via social media. Their influencers drive bookings and convert followers into customers making us the only shop your trip company.

2. Watch and book complete travel itineraries or build your own at safely vetted destinations, making decisions easy and fast. 

3. Their proprietary technology allows for quick and easy booking of complete end-to-end vacations.


Business Model:

The minimal valuable product of this startup is the booking commissions at 15% and they also make money from brand integration, affiliate marketing, licensing of content and a membership model.

Customer type / profile:

Millennials who make between 80-250k a year, B2C and SAAS

Preferable investor type:

Angel investor, Venture Capitalist and/or Private Equity



Unique content and influencer partnerships

Capital amount needed:

€400.000,- to complete their round

Investment need:



Travel, Media, Advertising & Communications



Early Growth


Number of founders:



Current number of employees:



Monthly turnover (current):


Turnover (forecast) next 12 months:


Turnover (forecast) months 13 – 24:



Current monthly expenses:



Commited funding:

€600.000,- (this round)

Additional information:

This startup did a soft launch 4 weeks ago to which has an overwhelming response. Over 6.000 people came into their sales funnel. Consequently, they did €200.000,- in sales in the first 2 weeks and will do another €100.000,- in the coming week with over €750.000,- in possible conversion over the next month and a half.

Their biggest issue right now is keeping up with the demand. They realized all of this with €12.000 spent on Facebook and Instagram ads(a small portion of our ability). In addition, we have over 300 influencer partnerships we are onboarding with over 30.000.000 followers and an email list of 3.000.000.

We are working on closing our current seed round which is 70% subscribed. 

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