Making the point of travel inspiration bookable

5 april 2022

This startup is creating the Shopify for travel by leveraging influencers and content to make vacations bookable via social media. 86% of all travelers choose their next vacation on social media. The problem is no one is leveraging this influence and content for booking so travelers are spending an average of 10-20 hours of additional research on multiple websites to build the vacation that was just presented to them. We’ve created a “One Click Away” solution to get you that trip.

Current traction:

  • Ad spend sprint resulted in $300k in sales (7k in ad spend) so far with a massive amount of people in the funnel to close over the next month($150k-$400k). Lead generation is still very low for this startup at under $3. Currently they have 15k customers in the sales funnel.
  • The company is getting ready to launch a Virgin Voyages campaign and are also in the process of another campaign with Tripscout. They are the #1 travel planning app and have 20m followers across their social media accounts.  
  • Technology team working full time on automated booking.
  • Their Instagram accounts have grown to 500k followers.

 

Business Model:

15% booking commission and revenue through brand integration, affiliate marketing, licensing of content and a membership model.
 

Customer type / profile:

Millennials who make between 80-250k a year.
 

Preferable investor type:

Angel investor, Venture Capitalist

 

USP’s:

Unique content and influencer partnerships
 

Capital amount needed:

US $2.000.000,- (At a US $15m pre-money valuation the company is 20% subscribed.)


Investment need:

– Marketing 30%

– Technology 30%

– Operations 20%

– Staff 20%


Sector:

Travel, Media, Advertising & Communications

 

Phase:

Series A

 

Number of founders:

3

 

Current number of employees:

10

 

Monthly turnover (current):

US $400.000,-
 

Turnover (forecast) next 12 months:

US $3.088.220,-

 

Current monthly expenses:

US $30.000,-

 

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