The platform for all dog owners

17 juni 2022

This is going to be the #1 dog friendly ecosystem to help dog owners discover, buy and book from the widest range of dog friendly businesses (accommodations, restaurants, bars, stores, activities, dog products & services).

In the last 3 months this dog oriented platform grew from 600 dog owners and 500 businesses to 5.500+ active dog owners more than 1.500 businesses.

They have bootstrapped their MVP for the app and SaaS in house. Currently they have the backend in-house and they have an outsourcing partner abroad for the frontend. This startup is going to use its new investment round for marketing growth in Spain & expansion to the UK, as well as the development of the SaaS & app and building their in-house development team.


The market for this startup is huge. There are 471M dog owners in targeted countries (Spain, UK, USA, Mexico, Colombia, Argentina, Chili), $800B (TAM) opportunity and $4B SOM.

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Business Model:

Freemium business model for the businesses on this dog-friendly SaaS platform. The business will pay based on the number of dog-friendly locations they have. This allows them to create advertisements (target dog owners based on location & interests) & see analytics (profile views, ad views, discount activations) on the platform. Next they will start monetising from hotels bookings, restaurant reservations & e-commerce.

Customer type / profile:

B2C & B2B

Preferable investor type:

Angel investor; Venture Capitalist, Incubator/Accelerator


– Nobody does exactly what this platform does.

– They are the only ones letting businesses create their own profiles and be in charge of the information, meaning the information is accurate, which is not the case on competitor websites. A lot of times businesses don’t even know they are visible on other websites or they say they are not even dog friendly (happens on Google my Business,, competitor websites like “Sr Perro”).

– This app is the only one giving details about the dog sizes that are welcome, how many dogs are welcome per person/group, where dogs are welcome inside or outside/terrace (for restaurants), dog services offered (bowl of water, dog cookies, doggie menu etc.) by the business etc. All details which are necessary for dog owners to make a good choice before going somewhere with their dog. They offer more than just saying “this place is dog friendly”.

– The startup is the only one with an app, only BringFido in the USA has it, but it only allows to book hotels and is very limited with offering dog friendly places.

– They have automated their processes in order to be able to scale.

Capital amount needed:


Investment need:

– €258.000,- for marketing.

– €270.000,- for software development.

– €126.000,- operating expenses.

– €96.000,- COGS.


B2B Software, Leisure, Overig, SaaS, Travel, Platform



Number of founders:


Current number of employees:



The first founder has more than 10 years of experience in both marketing and project management thereby this founder previously built 4 startups.

The second founder has 10 years of experience in building startups. Former Google Ads, worked for Capgemini and has been the head of a startup incubator in Spain (Demium).

The last founder has more than 12 years full-stack developer (Pokerstars) and more than 8 years’ experience in software project management.


– Co-founder of Starbucks
– CEO of Aller Petfood
– Head at Glovo, Next & Katoo
– Former director of customer loyalty & engagement at Petsmart
– Tormer director UI/UX at Wag

Monthly turnover (current):


Turnover (forecast) next 12 months:


Turnover (forecast) months 13 – 24:


Current monthly expenses:


Additional information:

€75.000,- has been invested by angels from Spain, France, Egypt, Saudi Arabia and The Netherlands in the Pre-Seed round. The startup is waiting to receive €65.000,- from Enisa, a governmental loan for startups. They will open the new financing round this September 2022 + whitelist is already opened for investors- Raising €750.000,-.

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