This startup is a social video platform that enables food influencers, cooking enthusiasts and B2B food partners to connect, share recipes and place orders in a new and easy way.

We are building the largest food community in the world. The startup is simplifying the discovery and cooking of everyday dishes.

FEATURES:

•   Discover recipe videos.

Get inspired by a daily feed of recipe reels.

• Order ingredients directly.

Synced with local supermarket apps.

• Find and store any dish.

Find lunch inspiration, filter for vegan etc.

• Simplify cooking.

Step by step guidance with our recipe reels.

Our vision is to become the #1 social cooking app: a content & ordering marketplace for everything food related. We focus on making partnerships with food delivery companies, supermarket chains & food content companies. Also, we team up with food influencers to provide content for our app.

We have our MVP live on Android: 150 users hungry for more content. Our average engagement time is 2x higher than that of Pinterest. Users are screaming for more content. Food is a $6.2 trillion market in the United States alone.

Our audience consists of female millennials (25 – 40 yrs) with a bachelor or master degree that love to discover, share and eat varied dishes.

We make money on whitelabel tech partnership, commissions, advertisement revenue, live cooking and tipping.

Our team consists of 10 food enthusiasts, with backgrounds in marketing, engineering and sales.

Business model:

• Technology partnership whitelabel
• Premium version of App.
• Ingredient commission with B2B partners.
• Live cooking + Tipping
• Targeted food advertisements.

USP’s:

• We integrate directly with local supermarkets and flash delivery services for instant ingredient delivery.
• Connect and meet with like-minded food enthusiasts to share and participate in cooking sessions.
• Easy navigation enables kitchen use.
• We are the exclusive social network for anything food related.

Investment need:

9 months to finish MVP phase.

Targets:

• Find sales / marketing co-founder.
• from 150 to 1000 recipe videos.
• from 14 to 60 food influencers.
• Finish commercial deals with Cheflix, Getir and Boerschappen.
• New features in Android App.
• Start with developing iPhone App.

Division of costs:

• €134k Engineering
• €28k Marketing
• €28k Sales
• €34k Management

Experience founder(s):

ABOUT ME

Senior Android Developer with a decade of expertise in enterprise software engineering. Worked for the biggest brands on many (international) high-traffic Android and iOS apps. Worked in Silicon Valley and launched and co-founded several software companies. I develop, set the technical vision and coach junior developers.

During the pandemic I discovered that mobile video consumption was growing rapidly. When analyzing TikTok, I realized that cooking videos were one of the most popular verticals. But cooking these meals was a pain. I started to define features that would make cooking easier and the App was born. I formed a team of marketeers, content moderators and developers to make this a success. We launched the MVP App shortly thereafter. Today we are with 11 food tech enthusiasts and we work with several industry partners.

Currently, €200K invested. I’m currently actively looking for a Sales / Marketing co-founder.

Other relevant information:

Invested €200k of my own savings. I own 100% of the shares. I’m the sole co-founder but currently interviewing Marketing / Sales prospects.