Company description:
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This startup has 100% eco-friendly and organic (food & non-food) products. The company’s ambition is to disrupt the consumer goods / FMCG landscape in the following 2 ways:
Earthastic food wraps are already the #2 BEST-SELLING PRODUCT IN THE CATEGORY ON BOL.COM within just 6 months of launch! The consumer feedback has simply been tremendous and the products seem to be loved by the market! Furthermore, MAJOR SUPERMARKET RETAILERS in the Netherlands are already interested in stocking these products!
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Business Model:
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Customer type / profile:
| B2C |
Preferable investor type:
Angel investor; Incubator/accelerator
USP’s:
1. 100% eco-friendly & organic brand, hence out of the (direct) competitive landscape of most FMCG brands;
2. NOT a drop shipping brand, unlike most eco-friendly retail companies;
3. All products are sold as GIFT PACKS, perfect for the gifting occasion
4. Aspirational brand with high consumer engagement.
Capital amount needed:
| €300.000,- |
Investment need:
| Marketing – €50.000, Inventory replenishment – €100.000, Building a logistics stream – €50.000, New products – €100.000 |
Sector:
Food; Consumer goods; Impact
Phase:
Early Growth
Number of founders:
1
Current number of employees:
1-5
Monthly turnover (current):
| €2.000.- |
Turnover (forecast) next 12 months:
| €50.000 – €100.000 |
Turnover (forecast) months 13 – 24:
€300.000,-
Current monthly expenses:
€1.000,-
