Sustainable Superfood Innovators: Nourishing Communities, Empowering Change

7 March 2024

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This company is a Dutch/Danish pioneering company established nearly three years ago, focusing on sustainable food production in East Africa.

With over 10,000 farmers in their network, they produce high-quality organic seeds such as Chia and Sesame, solving the demand for sustainable agricultural practices.

The company has achieved a revenue of $10.5 million in the last 3 years with a workforce of 50 professionals. They offer their products to clients across Europe and promote organic agriculture principles through education. The service is offered through their website and physical supply chains, with production handled in-house to ensure quality control and sustainability.

Business model:

The company operates on a sustainable business model in East Africa, focusing on organic agriculture.

They collaborate with local farmers, providing education and purchasing their organic seeds. These seeds are processed in their facilities and sold to clients across Europe.

Revenue is generated through seed sales, with a focus on quality assurance and sustainability throughout the supply chain.

USP’s:

  • Strong focus on sustainable agriculture and organic farming practices.
  • Extensive network of over 10,000 farmers in East Africa.
  • Robust quality assurance measures across the supply chain.
  • Innovative approach to food production, emphasizing social impact and environmental sustainability.
  • Clear vision for becoming a leader in organic farming and sustainable supply chains.
  • Proven track record of revenue growth and impact in the region.

Investment need:

  1. Upgrading Plant Facilities:
    • Modernizing equipment and expanding capabilities to enhance efficiency, reduce costs, and improve output quality.
    • Implementation of new technology, capacity expansion, and environmental compliance enhancements.
  2. Ensuring Stable Raw Material Supply:
    • Establishing reliable sources of raw materials through contracts or partnerships with suppliers.
    • Guaranteeing operational continuity and resilience against price fluctuations or shortages.
  3. Diversifying Raw Material Sources:
    • Researching alternative suppliers and testing new materials for quality and compatibility.
    • Exploring different geographical regions to reduce dependency on a single source and mitigate risks.

Experience founder(s):

  1. CEO & Founder: A passionate advocate for organic and sustainable practices, He brings a wealth of experience in building successful ventures in the food industry. With a proven track record of founding and scaling businesses, he is committed to creating a fair and sustainable supply chain that uplifts communities and adds value at every step.
  2. Supply Chain Expert & Co-Founder: With 20 years of experience in setting up sustainable supply chains in Africa, he is dedicated to creating systems with a sustainability aspect. His expertise in supply chain management ensures that the company operates efficiently and responsibly, delivering high-quality products to customers while making a positive impact on the environment and local communities.
  3. HR Director & Co-Founder: Sheis an expert in building effective teams and finding the right talent. Her passion for people and expertise in HR management have been instrumental in assembling a diverse and talented team at the company. Her dedication to building a positive work culture and empowering employees ensures that the company remains a leader in the organic food industry.

Other relevant information:

Bootstrapped by the founding team with only small investment by friends and family of € 300.000

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